Marketing 305 | Accounting homework help

MARKETING 305 : Marketing Foundations Case: Auntie Anne’s Part 1 (Segmentation and Target Marketing)Case Question: Help us decide which segment we should target for our catering.Team #: Team Name: Section: Choose a target market segment that you think would be most interested in catering. The segment should be sizable, stable, identifiable, accessible, and congruent.Step 1: Segmenting the Market-What specific segment would you choose to target and why? Give a brief overview and reasoning.-List all relevant details about the segment you have decided to target. Segment Description Reasoning / Why?*Demographics(What are the relevant demographics of your segment?)*Usage(What particular usage traits do you see in the segment you’re targeting?)*Geographic(for business segment)or*Psychographic(for consumer segment)Step 2: Creating Your Persona: Based on your research of your target market and the information you listed on the previous page, develop a buyer persona (a fictional representation of your customer based on real data) of that target market. For business segments, it may be most helpful to develop the buyer persona based on the person making the purchasing decision for catering.*Persona Name:Age:Job position/Details:Income:Car:Profile Image – draw or digitally create*Lifestyle and Background(lifestyle, family, daily/weekly schedule)*Important Identifiers(demeanor, values, personality)*Communication and Tech(How does the persona communicate? Media, social media, radio, email, etc.)*Product Values(What does this person value in a catering purchase?)*Common Objections(Why wouldn’t they purchase catering?)*Fun FactsWhat else should we know about your persona?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more