Brooklyn brewer | marketing | Chestnut Hill College

Brooklyn Brewery, founded by Steve Hindy and Tom Potter in 1987, had grown exponentially from a neighborhood enterprise, brewing traditional lagers for local beer enthusiasts, to one of the top US craft beer producers. With success came an influx of competitors, both large and small. This case provides background on the company, the beer industry, and the emergence of the craft sector-and asks students to consider Brooklyn Brewery’s best strategy for future growth.

We will use this case to apply concepts learned this week. Please read the case in-depth 2-3 times and complete the following tasks:

1. Let’s identify the current Business Model of Brooklyn Brewery. In order to identify the business model, we will complete the Business Model Canvas Template provided below. The first page of the canvas provides definitions and explanation of what will go in each box. 

2. What are the key dimensions of the beer industry structure (Please complete Porter’s Five Forces Framework to identify the industry structure). 

3. What were the key structural obstacles faced by Hindy and Potter when they started BB (you must have identified these already with your Porter’s five force analysis)? 

4. How did Brooklyn Brewery overcome the beer industry’s structural obstacles? In what way did its approach lead to profit margins high (or higher) than those of Big Beer?

You’re not writing a paper. Please make sure all the questions or answer. The reading material is attach below as well as the Business Model Canvas.

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