Module 2 is all about the Value of Relationships. It focuses on how we can actually measure or quantify the value that a customer has to a company. Question 1. Go to the American Customer Satisfaction Index website http://www.theacsi.org/industries and click on ACSI Industries. Select an industry you are interested in. Within that industry, select a company you consider you are loyal to. You will need to click on ‘Benchmarks’ to access the actual company information.
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