In the chapter you read about several Big Data sources.

Question
In the chapter you read about several Big Data sources. For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source and then briefly describe how you believe the organization currently uses (or could use) data from each source to answer a specific marketing question or make a marketing-related decision (questions and decisions you identify can be different for each data source). a. Social media platforms b.Customers’ Internet-connected devices c. Mobile applications d. Commercial entities e. Government agencies

Question

In the chapter you read about several Big Data sources. For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source and then briefly describe how you believe the organization currently uses (or could use) data from each source to answer a specific marketing question or make a marketing-related decision (questions and decisions you identify can be different for each data source). a. Social media platforms b.Customers’ Internet-connected devices c. Mobile applications d. Commercial entities e. Government agencies

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