|1. How might a hypermarket located in India appeal to consumers and orient them to shopping in larger stores? 2. Is the Indian government’s willingness to spend $500 billion to improve the nation’s infrastructure good news for international retailers? Why or why not? 3. Identify the main changes that mark Indian consumers. How can international retailers learn more about India’s youthful demographic? Synopsis: The shift from local mom-and-pop stores to more organized retail outlets is happening very quickly in India. It is embraced by many consumers despite the cultural and legal considerations associated with hypermarkets. The challenge lies in understanding what those consumers want and how to get it to them.|
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