Mkt 400 milestone three | MKT 400 | Southern New Hampshire University

For whom it may concern when completing this assignment I’d like this assignment on Disney. Below are the attached guidelines & rubric. 

Overview: For this third milestone, you will identify key attributes of a brand in the mature or declining stage and assess how the marketing mix is currently

being used at this stage to ensure consumers remain engaged with the brand.

Prompt: This activity will allow you to take a more in-depth look at a brand in the maturity or decline stage. However, please note that the brand may no longer be in maturity or decline, but it should be from a prominent company that allows you discuss key attributes and how the marketing mix was used by the brand while in maturity or decline.

First, select a brand from the brand maturity or decline list that you will use for your final project or one of your own choosing. If you are choosing your own brand, please check if it is appropriate by posting any questions to the General Questions discussion and determine whether there are sufficient resources to cover all aspects of the assignment.

page1image3098587088 page1image3098989008

Option 1: Maturity

 Coca-Cola  Disney
 Dove
 Nike

 Nordstrom  Walmart

As you write, consider the following for either Option 1 or Option 2:

Option 2: Decline

 Blackberry  Blockbuster  RadioShack  Nokia
 Yahoo

page1image3052755552 page1image3052513008 page1image3052961936 page1image3052919440 page1image3053357568page1image3052935952 page1image3053220816

  •   What are some key attributes of the brand in the maturity or decline stage? What are the challenges that the brand is facing in this stage?
  •   How does the brand use the marketing mix to ensure relevance at the maturity or decline stage? What has the company decided to do with the brand?
    What are the benefits and risks of these decisions?
  •   How is the marketing mix used to engage consumers and enhance perception of the brand at the selected stage?
  •   What is the role of internal or external stakeholders at the selected stage?

Please address the following critical elements for either Option 1 or Option 2:

  1. Describe the attributes of this life cycle stage.
  2. Identify the 4P’s of the brand.
    1. a)  Describe how the brand uses the marketing mix elements as a guide.
    2. b)  Analyze the impact of the marketing mix on overall brand perception.
    3. c)  Describe the role of internal stakeholders in this brand stage.
      Rubric

Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman

font, and one-inch margins. Reference scholarly or peer-reviewed sources from the required and optional resources in this course or from the Shapiro Library to support your claims. All references must be cited in APA format.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more