This assessment is a written submission exam
Students are required to develop a Social Media Plan for launching or developing a brand in Spain
Feel free to work with one of the brands suggested or to work with a brand of your choice.
Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,
Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).
Develop the following points:
o Word: Word count: 1500-2000 words.(include your research and your findings)
o Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 11
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.
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