Individual assignment for kesha grey only

Assignment 2: Case Problem “Business Simulations Global – Marketing Only One of Two New Business Simulations”

Problem Description

The company Business Simulations Global (BSG Co) is developing two different business simulations for a pilot offering in the next six months: International Trade and Logistics Strategies (ITLS) and Digital Marketing Strategies (DMS).                                             

(i)     ITLS is a unique business simulation and appears to have no competition.                  

(ii)    BSG Co is optimistic about the success of the business simulation DMS. However, the concerns are that the profitability will be affected by a competitor’s introduction of a similar business simulation.  

(iii)   For planning purposes, BSG Co is predicting there is 0.6 probability that its competitors will produce and offer on the market during the next six months a new business simulation similar to Digital Marketing Strategies.                      

The estimated profits and probabilities under high, medium, and low demand for both business simulations are defined by BSG Co as follows:                                         

 State of Nature (Demand)      

                                                                                                            High  Medium  Low

            International Trades & Logistics Strategies (IT&LS)                                   

                                                                        Profit                           A         B         C

                                                                        Probability                  a          b          c

            Digital Marketing Strategies (DMS) with Competition                                

                                                                        Profit                           D         E          F

                                                                        Probability                  d          e          f

            Digital Marketing Strategies (DMS) without Competition                          

                                                                        Profit                           G         H         I

                                                                        Probability                  g          h          i

Each student will receive from the instructor an excel file with a different dataset for profits (A to I) and probabilities (a to i).                    

You have to prepare and submit a Managerial Report where you should answer the question: “which one of the two business simulations BSG Co should prepare for marketing?”.

Task 2-0(max 1 gr. pt):   Overall requirements. The expected length of the main body (tasks 2-1 to 2-4) of the managerial reports is up to 3 pages APA format, excluding cover page, table of content, executive summary (task 2-5), and appendices (screenshots of the Payoff Table, EMV Table, Sensitivity Analysis Diagram, TreePlan Diagram of the Decision Tree).

Task 2-1 (max 2 gr.pts):   Prepare a payoff table and develop a decision tree for this problem    

Task 2-2 (max 2 gr.pts):   Given the planed probability of competition and using expected monetary values (EMVs), recommend which one of the two simulations to start marketing: IT & SL or BS   

Task 2-3 (max 2 gr.pts):   Use sensitivity analysis to determine what probability of competition for Digital Marketing Strategies (DMS) would have to be for BSG Co to change your recommended in task 2-2 decision alternative.                          

Task 2-4 (max 2 gr.pts):   Apply a software tool for the decision tree/Task 2-1 (the recommended application MS Excel Add-Ins TreePlan is preinstalled on all V-PCs of the MET V-LABs).                  

Task 2-5 (max 1    Prepare an executive summary               

List of Worksheets in the Excel File (it should be used as a reference for different tasks of the managerial report)                                            

(i)     A2 Text                         

(ii)    Payoff Table – Template                                  

(iii)   Payoff Table – Solution –> Needed for Task 2-1 

(iv)   EMV Table: use EMV as a decision criterion for each decision nodes and states of nature nodes and recommend which one of the two simulations to start marketing –> Needed for Task 2-2

(v)    Sensitivity Analysis Diagram: compute the probability of competition for GMS and define the range of probability values before BSG Co would change to IT&LS (probability of the cross point = ?) –> Needed for Task 2-3 

(vi)   TreePlan Diagram of the Decision Tree: use BU MET V-LAB for Excel Add-In TreePlan   –> Needed for Task 2-4 

Submission Requirements:

Assignment 2 is due W7/D7 by 11:59pm ET

Submit the Managerial Report (pdf file), and the excel file with completed worksheets (iii) to (vi).

Submit the assignment as a zip file using the Attachments tool on this page. Please be sure to include your own name in the filename (last name, then first initial, for example:doej_assignX.doc) and in the text of the document, so your instructor/facilitator always knows whose submission he/she is reading.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more