Deliverable 2 – goal setting and measuring success

 

Competency

Build key performance indicators that relate back to business goals for quantitative measures of success.

Instructions

The tourism board you work for receives budget dollars from the state government through an established contract for promoting the destination. Because of this, the organization has been awarded stimulus dollars in the form of a business development grant that it will receive in the upcoming year and now needs to decide where to spend it.

It has been decided there is an opportunity to grow the local economy by improving sales of tickets to local attractions, and the online store has been selected as a candidate to receive attention. The leadership has stated some goals for the website work to be completed. Specifically:

  • The new website should look more modern and engaging.
  • The online shopping experience should be user-friendly, and pleasing for customers.
  • A good percentage of visitors to the website should buy tickets and lots of them.
  • There should be more ticket sales for each month compared to the same month of the previous year.
  • Repeat shopping should be common for people visiting the site.

After reviewing these goals, you feel there is a lot of possibility for confusion, and you feel it might be difficult to measure success. You bring your concerns to your manager, who decides you need to create a presentation for the Chief Marketing Officer (CMO) who is responsible for setting these goals and measuring success, and offer your feedback and suggestions for modifications.

The questions they are presenting you with include:

  • Are these goals quantitative or qualitative? Do we want or need both types of goals to meet our objectives?
  • Are these goals measurable? How will we determine success?
  • Do these goals need to be rewritten? Are there goals missing?

The task:
Record a presentation using the screen sharing Webware/software of your choice (an Internet search will reveal many free options). Your presentation can be recorded with your own voiceover and visuals, just as you would if you were giving the presentation live.

Your presentation should explain why the stated goals may be challenging. Your presentation should explain the importance in determining proper performance indicators, as well as how they can be measured. It must also address each goal indicating any potential challenges with measuring, and make suggestions on how the goal could be modified or replaced with a more measurable goal.

In addition, you will write an executive summary outlining the key items in the presentation that can be used as a take-away for your CMO so they may share it with the marketing team in discussion and change implementation.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more