Your marketing manager at White Claw (Links to an external site.) has alerted you that Hexo Corp. and Molson Coors have announced a joint venture in Canada called Truss Beverage Co (Links to an external site.).
She has asked you to write a short memo of between 850 – 1,200 word to assess how you think Truss should segment, target, and position its Mollo and XMG product respectively. The audience for this paper is her boss. Given this audience, this paper should be professionally written and answer the questions directly and concretely.
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